sKids releases new single to raise money for Veterans

April 28, 20200

Media release: 21 April 2020
Kāpiti Coast siblings hope lockdown single will be the ‘Virtual Poppy donation’ for ANZACs.
Out of School Care provider sKids (Safe Kids in Daily Supervision) announced today the release of its single ‘We are the Ones Unite – COVID 19’ (a rewrite of its original 2018 collaborative single with chart topping NZ singer-songwriter Kings, directed, by William Henderson), to raise money for ANZAC veterans.

Like all organisations sKids has been deeply impacted by COVID19. “Despite this hardship we are dedicated to giving back to our community – always looking for ways to help others” says sKids Marketing Manager Bex Woolfall. “When we went into lockdown, I felt we had an opportunity to reboot our song ‘We are the One’s Unite’ originally produced to raise money for ‘The Child Cancer Foundation’. The chorus is not only deeply moving but also very aligned with COVID 19 & New Zealand’s response”, says Woolfall.

Bex reached out sKids Franchise Owner, Sonia South, to see if her son 14 year (birthday spent in lockdown) James Stent, (one of the stars of the original song) would be up for a lockdown challenge – to rewrite, & re-record the song with a COVID theme to raise money for those impacted by COVID 19. Not a task for the faint hearted, but for James (aged 14) and his sister Mārama (aged 10) they took to the task like superstars.

“Of course, there are many worthwhile causes for any proceeds, however I was particularly moved about the news that there would be no Poppy Day due to COVID 19, so felt downloading our song could act as a virtual Poppy donation ” Says Woolfall. Poppy Day has been a part of the New Zealand calendar since 1922, making it one of the oldest nationwide appeals usually raising up to $2,000,000 to support veterans.

ANZAC day has significant meaning for the Stent Family. 84 year old Grandad: William (Bill) James Austin Stent, was in the Malayan emergency, the NZ 1st battalion. It started in 1948 and finished in 1960. He was a dog handler from 1951-1953, and led the patrols, hoping the dogs would alert to an ambush beforehand. When Bill heard his Grandchildren were singing to raise money for those that have served, he was very moved.

CEO of the RSA Karen Rolleston is simply delighted with the song. “COVID 19 has been a battle we have all had to fight, but what is particularly touching that amidst all the fear and uncertainty that our tamariki have thought about our veterans, – those who went before them fighting a very different war – to ensure we never forget.”

Bex & Karen hope all New Zealanders will get behind this single, whether they are music lovers or not, and treat a download like a virtual poppy donation. Bex would also like to acknowledge the original sKids kids group of superstars who feature in the wonderful music composition & chorus.

‘We are the Ones Unite’ (COVID 19) costs $1.29 to download and is available on all music platforms.…

Notes to Editors:
Media Enquiries to
bex on 0272119090


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